Website Marketing Services

Initial Consultation

We begin any project with an initial consultation meeting. The purpose of this is to help us understand your business and determine how you can benefit from the web. From this consultation we will come up with a website marketing strategy. This will be very much a tailored strategy which will specifically identify your business goals and how they are to be achieved through the web.

Overview

Research shows that around 85 percent of Internet consumers use search engines and directories to look for products, services and information. Given such a high degree of consumer use and acceptance of search engine results, search engine optimisation is the most cost efficient and rewarding means of generating qualified site traffic and activity.

Fact: People who actively searching for your products or services are qualified prospects who, in the most part, have already made the decision to buy! Focused search engine optimisation brings the searcher and the supplier together.

Keyword Analysis service

Finding better keywords is the starting point to any traffic creation method. It does not matter how you are creating traffic, before you do anything else - you need to know what are the "better keywords" for your product or service.

Taking a guess at keyword choice can be detrimental. The way people search on the Internet is not an easy thing to gauge. For this reason we use a methodical approach using specialised tools and resources to identify the optimum set of keywords relevant to your business which will be used in the optimisation process. Incorporating several factor including competitor analysis and your identified target market we will produce a report which will be based on statistical research around what people are actively searching for and how they go about it – engines used, keywords used etc.

Current Site Review & Recommendations report

Each page of the site must be content rich and search engine friendly in order for it to be easily found by potential customers using relevant search terms. We will examine the existing content and structure of the site in relation to the keywords identified in the last process. By doing this we can produce a detailed report specifying the changes required on every page (not just the home page) of the site in order to maximise visibility on search engines. We will also provide you with a linking strategy to ensure a high Google page rank (see Linking strategy)

Implementation of site content and structural changes to ensure maximum optimisation This will involve Changes in keyword frequency and consistency throughout the entire site. Structural changes may also be required to ensure that the chosen keywords are always highly visible to search engines. Optimisation of different pages for different keywords will maximise the routes of entry to the site.

Manual submission to Service

Different engines have different rules and procedures when it comes to the actual submission of you site. Some require that you submit all pages, others just the home page and certain engines like to find you by themselves. We maintain active up to date knowledge of the best way to submit. Submissions can be a time consuming process as they have to be done on an individual basis however it is crucial to follow the rules of submission if a high ranking is to be achieved. As well as managing this search engine submission process we also facilitate submissions to web directories were it’s highly important to submit to the appropriate category and to have an accurate description.

Linking strategy - Why links are important

Relevance is the concept that when you type in a term, Google finds the pages that you want to see and lists them first. The pages that Google returns are "relevant" to what you were looking for. The reason why Google can get the most relevant results is their PageRank.

The inventors of Google reasoned that if someone puts a link from their site to yours, they are essentially "voting" for the quality of content on your site. The idea is based on the fact that people will most likely link to sites that they want their visitors to see - so they are not going to link to junk. The PageRank is a measurement of the links you have coming to your site. But the crucial factor is that PageRank not only measures quantity, but it also measures the quality of the links.

We will develop a carefully planned linking strategy which will ensure the maximum page rank possible and contribute to objective of achieving higher rankings.

Monthly management and reporting

We provide our clients with a monthly (or weekly if requested) report on search engine positioning. These reports provide in-depth information on not just the number of hits, but were these hits are coming from, search engines used, keywords used in search, geographical location, time spent on site, pages visited etc. This type of management information enables us to continually be improving the sites visibility and adapt for any change in search engine algorithms and ranking methods.

Managed pay per click marketing campaign

With all major engines now using some form of pay-per-click (PPC) listings, the need to take advantage of this type of online marketing has never been greater. PPC Bid Management, if properly done, provides one of the easiest ROI analyses in online marketing. If managed properly it quickly becomes possible to turn PPC engine marketing into a viable, ROI based marketing campaign.

One challenge in PPC search marketing is the inherent lack of discretion that comes with your bidding. Your competitor can see the words you are bidding for, and the price you’re willing to pay. Every click costs money, therefore a good PPC bid management campaign can save prevent accidental or fraudulent clicks.

We can manage a PPC campaign using Google AdWords, Overture and Espotting. This process as mentioned previously requires initial identification of appropriate keywords and subsequent bid and pay per click budget management. Detailed monthly reports will enable the success rates of specified keywords to be determined and ongoing tweaks and changes can be made to ensure maximum return on Investment is being achieved.

Email marketing

Permission based email marketing campaigns can be very effective. This can be achieved through outsource the management of this service or purchasing an email marketing tool and managing the campaign in-house.

Viral Marketing

Viral Marketing is nothing more than digital word-of-mouth advertising. But, due to the speed of the Internet and the high adoption rate of email, Viral Marketing is a very powerful traffic creation tool. The two classic examples of Viral Marketing are Hotmail and Blue Mountain e-Cards. Both of these companies have a huge user base, but never spent a single penny on advertising.