Support tips and advice - Choosing the right keywords

How do I find better keywords?

Finding better keywords is the starting point to any traffic creation method. It does not matter how you are creating traffic, before you do anything else - you need to know what are the "better keywords" for your product or service.

A fundamental business & marketing concept is that people buy based on how they feel and what they want - not based on the features of your product. You need to be thinking about benefits & about emotions - not product specifications. To find better keywords you combine this concept with some very useful tools - and the result is a whole dictionary of "better keywords" specifically about your product or service.

The process of finding better keywords/phrases

1) Think about your customers and why they buy your product or use your service. What emotions & wants are they feeling?
2) Create a short list of 10-20 emotion packed terms based on those wants & desires. 
3) Generate more terms with a Research tool from the likes of http://www.Trafficology.com/research/ or wordtracker
4) Narrow down a list of keywords to the top 20-30 based on traffic & competition. You are looking for the keywords that have the most number of searches, but the least number of other sites using the same keyword.